The UK's AI-Powered
Financial Learning App
What if one AI agent handled your entire financial education journey? Track your ISA, SIPP, pension, FTSE holdings, and mortgage — all in one place.
🇬🇧 Built for the UK · Free to start · Not financial advice · For information only
People across the UK are building their financial literacy smarter with Richify.
Built for the UK
Your financial life, fully understood — the British way.
From ISAs and SIPPs to FTSE stocks and your mortgage — Richify speaks UK finance fluently. Track every account in GBP.
Track everything
Input and track everything you own.
Cash ISA, Stocks & Shares ISA, Lifetime ISA, SIPP, workplace pension, FTSE equities, property, mortgage, student loans — all consolidated in British pounds. Give our AI agents the full picture and unlock insights on how to reach your UK financial goals.
AI Financial Educators
Learn from Legendary Minds — Your Way
Richify's AI agents are inspired by the world's greatest financial thinkers. Each brings a unique educational philosophy — you choose who you want to learn from.
For educational purposes only — not financial advice
Felix
Your Super-Agent
Your super-agent. Onboards you, maps your full financial picture, and connects you to the right specialist agent for your goals.
Warren Buffett Style
Value Investing Educator
Value investing education. Understand P/E ratios, dividends, long-term compounding, and FTSE blue-chip thinking.
Ray Dalio Style
All-Weather Thinking
Portfolio diversification and macro economics. Learn asset allocation, risk management, and protecting purchasing power from inflation.
Dave Ramsey Style
Debt Freedom Coach
Debt elimination and disciplined saving. Baby steps, emergency funds, and getting mortgage-free — adapted for the UK context.
Cathie Wood Style
Innovation & Growth
Innovation & growth investing education. Understand disruptive tech, ETFs, and high-growth sectors in the UK and globally.
Goal Architect
Milestone Planner
Structured financial goal planning. Turn your ISA target, pension pot goal, or first home deposit into clear, achievable milestones.
How It Works
Your UK Financial Education Journey —
3 Simple Steps
Add Everything You Own (and Owe)
Track your ISA, SIPP, pension, FTSE portfolio, property, mortgage, student loan, savings, and crypto. Richify consolidates your entire UK financial life — in GBP — in one place.
Set Your UK Financial Goals
Tell Felix what you're working toward — maximising your ISA allowance, saving for a house deposit, growing your pension, or retiring early. The app breaks your goals into clear, achievable milestones.
Learn from AI Financial Educators
Chat with AI agents inspired by legendary investors and financial thinkers. Ask questions, explore strategies, and build the financial knowledge you need — at your own pace, with no jargon.
UK Goals
Every UK Financial Dream
Has a Roadmap
Richify turns your goals into learning journeys. Here are goals people across the UK are building with Richify today.
Maximise my £20,000 ISA allowance every year
Save £25,000 in a Lifetime ISA for a first home
Build a £500,000 pension pot by age 60
Pay off my mortgage 10 years early
Understand my workplace pension and employer contributions
Achieve financial independence by 50 (FIRE movement)
Build a FTSE dividend portfolio generating £10,000/year
Track and eliminate student loan debt
Start Learning. Start Building. It's Free.
Join 15,000+ users already on their financial education journey. Richify is free to download. No credit card. Not financial advice. Just powerful AI-driven financial education — built for the UK market.
Free Tools · UK
Built for the UK.
Free to use.
Reality Check
Cost of living by area
Gig Tax Calculator
Side hustle tax estimator
Opportunity Cost
Girl Math your spending
Subscription Roast
Roast your subscriptions
ISA Comparison
Cash vs S&S ISA
Mortgage Overpayment
Save years off your mortgage
Student Loan Tracker
Plan 2 / Plan 5 repayment
LISA Calculator
Lifetime ISA bonus tracker
User Stories
What People Across the UK Are Saying
“Finally an app that actually understands UK finance — ISAs, SIPPs, and my mortgage all in one place.”
James H.
London
“I had no idea how to think about my pension alongside my ISA. Richify made the whole picture clear.”
Priya M.
Manchester
“The Warren Buffett-style agent taught me more about FTSE dividend investing in a week than I had learned in years.”
Tom K.
Edinburgh
FAQ